Social Bites
free
SQ1017

Game Overview:

Objective:
Participants engage in a fun and interactive experience where they share photos and videos from their visits to cafes and restaurants. By participating, they earn points that can be redeemed for discounts on their next dining experience. The game encourages social sharing and boosts sales for participating establishments.

How It Works:

  1. Participate in Challenges:

    • Participants can complete various challenges, such as taking photos of their meals, recording a short video review, or sharing a group selfie at the cafe or restaurant.
  2. Share on Social Media:

    • Each challenge requires participants to share their content on social media with specific hashtags (e.g., #SocialBites) and tag the café or restaurant.
    • They must also check in at the location on social media to qualify for points.
  3. Earn Points:

    • Participants earn points for each completed challenge. For example:
      • Photo of Your Meal: 50 points
      • Video Review: 70 points
      • Group Selfie: 80 points
  4. Redeem Points for Discounts:

    • Points can be accumulated and redeemed for discounts at participating cafes and restaurants:
      • 200 points = 20 AED
      • 500 points = 50 AED
      • 600 points = 70 AED
    • Discounts are applied directly to the participant’s bill at their next visit.
  5. Leaderboard and Rewards:

    • A leaderboard shows the top participants with the most points, encouraging friendly competition. The top scorers could receive additional rewards or special recognition.

Example Challenges:

  1. "Dish Delight":
    Take a mouth-watering photo of your meal, post it on Instagram with #SocialBites, and tag the café. Earn 50 points.

  2. "Sips & Smiles":
    Record a 30-second video review of your favorite drink and share it on social media. Tag the café and use #SocialBites. Earn 70 points.

  3. "Groupie Fun":
    Share a group selfie with your friends at the café. Check-in at the location and use #SocialBites. Earn 80 points.

Promotion and Engagement:

  • Café Collaboration:
    Partner with cafes and restaurants to promote the game. They can feature the challenges on their menus or tables and encourage customers to participate.

  • Social Media Campaign:
    Run a social media campaign to spread the word about "Social Bites." Use engaging visuals, and customer testimonials, and highlight the discounts participants can earn.

  • Event Tie-Ins:
    Host special events or themed weeks where participants can earn double points or unlock exclusive rewards by completing specific challenges.

Game Launch:

Kick-off "Social Bites" with a launch event at a popular café or restaurant, offering participants a chance to earn bonus points for attending and participating in special challenges on the day.