Game Overview:

• Objective: Participants will embark on a culinary adventure, visiting participating cafes and restaurants to complete challenges, earn points, and redeem those points for discounts and rewards. The game encourages social interaction, and exploration of different eateries, and rewards customers for their loyalty and participation.
• Format: The game is played in both solo and group modes, with players earning points by completing various challenges at participating cafes and restaurants. Points can be redeemed for discounts or special offers.

Game Structure:

1. Challenges and Point System:

• Menu Master (5 Points): Order a featured dish or drink from the special game menu at a participating cafe or restaurant.
• Photo Challenge (10 Points): Take a creative photo of your meal and post it on social media with the game’s hashtag and location tag.
• Taste Test (15 Points): Participate in a taste test or sample event at a designated restaurant and share your feedback on the game app or social media.
• Recipe Riddle (20 Points): Solve a riddle or trivia question related to the restaurant’s cuisine. The riddle could be hidden in the menu, on the table, or shared by the staff.
• Social Experience (25 Points): Bring a friend or family member along to a participating location and order together. Both of you will earn extra points.

2. Social Interaction:

• Team Up: Players can form teams with friends or family members. Points earned by each team member contribute to the team’s total, encouraging group visits and collaboration.
• Leaderboards: Display individual and team leaderboards to create a friendly competition among participants. The top scorers could receive additional rewards or recognition.

3. Redeeming Points:

• Discounts: Players can redeem their points for discounts on their next visit. For example:
  • 50 Points: 10% off your next meal.
  • 100 Points: Buy one, get one free on selected items.
  • 200 Points: Free dessert or appetizer with your meal.
• Exclusive Offers: High-point earners can unlock exclusive offers, such as invitations to special events, cooking classes, or meet-and-greets with the chefs.
• Gift Cards: Players can also choose to save their points to redeem for gift cards at participating cafes and restaurants.

4. Special Events:

• Themed Weeks: Organize themed weeks where specific challenges are tied to seasonal menus, cultural events, or special ingredients. For example, during a “Coffee Week,” players might earn extra points for trying different types of coffee at participating cafes.
• Pop-Up Challenges: Introduce surprise challenges that pop up unexpectedly, offering limited-time opportunities to earn bonus points or exclusive rewards.

5. Gamification Elements:

• Badges and Achievements: Players earn badges for completing certain challenges, visiting multiple locations, or achieving specific milestones (e.g., “Coffee Connoisseur” for visiting five different cafes).
• Daily Bonuses: Encourage regular participation by offering daily login bonuses or rewards for consecutive days of play.

6. Marketing and Promotion:

• Cross-Promotion: Work with cafes and restaurants to promote the game on their social media channels, websites, and within their locations. Display posters or table tents with QR codes that lead to the game’s sign-up page.
• Partnerships: Partner with local influencers, food bloggers, or social media personalities to participate in the game and share their experiences, driving more interest and participation.

7. Feedback and Improvement:

• Surveys and Reviews: Encourage players to leave feedback about their experiences at each location, helping cafes and restaurants improve their offerings. Reward participants who leave reviews with bonus points.
• Continuous Updates: Regularly update the game with new challenges, participating locations, and rewards to keep it fresh and engaging.

Game Launch:

• Initial Campaign: Launch the game with a special event, such as a scavenger hunt across multiple cafes and restaurants. Offer double points or exclusive rewards to early participants to generate excitement and word-of-mouth promotion.